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Sundown Solar Protection: An ad that reacts under the sun
| See full size 2923x2013 px | |
| Released: | May 2009 |
| Advertiser: | J&J/SUNDOWN  |
| Brand name: | SUNDOWN SUN BLOCK |
| Agency: | DDB Brazil |
| Country: | Brazil |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Personal effects - including perfumes, tobacco & luxury items
Cosmetics & beauty products
Exciting double page (centerfold) magazine ads and use of extenders
Prints
Creative review
Best of the month
|
Credits:
Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn't use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn't use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.Agency: DDB Brasil
Title of Ad: Sob o Sol
Client: Sundown Protetor Solar
Date of 1st Appearance: February 11th
Creative Director: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographer: Rodrigo Ribeiro; Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira
Advertiser's Supervisor: Duda Kertesz e Marcelo Scatolini
