Sunrise Internet: Free Internet

Credits:

Brief:
A campaign that would, in ann unconventional way, generate a maximum amount of attention for the following offer: free broudband Internet for everyone who also has a landline and mobile phone plan from Sunrise.

Solution:
We brought into being a group of activists who consider cost-free Internet access a basic need and who for that reason promoted free Internet for everyone with subversive actions. The group made direct contact with the public through actions on the street, films on YouTube and the microsi-te freeinternet.ch. All advertising measures were used in order to come in contact with as many people as possible, to release a wave of interest and to create solidarity. In the resolution phase, as the concrete bundle offer was communicated, the solidarity swung in sympathy to Sunrise.

Result:
271,917 visitors to the website www.freeinternet.ch. Over 30,000 sympathizers left their signature on the website.53 blogs took up the topic. 1,000 people per day applied for the bundle offer. The number of orders increased five times since the beginning of the offer. The Sunrise call center broke down because of the influx of calls in such a short time. The promotion was extended one month because of its overwhelming success.

Advertiser/Client: SUNRISE INTERNET
Product/Service: INTERNET PROVIDER
DM/Advertising Agency, City: ADVICO YOUNG & RUBICAM, Zurich
Country: SWITZERLAND

Name Position Company
Markus Gut Chief Creative Officer Advico Young & Rubicam
Philipp Skrabal Executive Creative Officer Advico Young & Rubicam
Dominik Oberwiler Art Director Advico Young & Rubicam
Johannes Raggio Copywriter Advico Young & Rubicam
Markus Gut Chief Creative Officer Advico Young & Rubicam
Philipp Skrabal Executive Creative Officer Advico Young & Rubicam
Dominik Oberwiler Art Director Advico Young & Rubicam
Johannes Raggio Copywriter Advico Young & Rubicam