The dirt bike has become a big part of the extreme sports explosion that’s happening all over the world. And when it comes to dirt bikes there’s nothing more spectators and riders want to experience than a whole heap of air. Suzuki wanted an in-store poster campaign to promote their flagship dirt bike, the RM-Z450, to all those riders who are also hardcore extreme sports fans and get off on the exhilaration of speed, stunts and showmanship.
Product : Suzuki RM-Z450 dirt bike
Agency : Leo Burnett Melbourne
Country : Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead
The Print Ad titled Pelican was done by Leo Burnett Melbourne advertising agency for product: Suzuki Rm-z450 (brand: Suzuki) in Australia. It was released in the Jan 2008.