Promotion of the change in size of the Business and Sports Sections of The Sydney Morning Herald.
Advertising Agency: Whybin/TBWA/Tequila, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Ben Rollison / StudioGo
The Print Ad titled Size Change was done by Whybin\TBWA Sydney advertising agency for brand: Sydney Morning Herald in Australia. It was released in the Oct 2009.