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SYDNEY WRITERS' FESTIVAL: TAKING THE WORD TO THE STREETS
| See full size 1496x1141 px | |
| Released: | May 2008 |
| Advertiser: | SYDNEY WRITERS' FESTIVAL  |
| Agency: | SAATCHI & SAATCHI, Sydney |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Design Silver
|
| Tags: |
Cannes 2008
Case study
|
Credits:
Category: Broadcast Design & Graphics
Title: TAKING THE WORD TO THE STREETS
Advertiser/Client: SYDNEY WRITERS' FESTIVAL
Product/Service: 2007 SYDNEY WRITERS' FESTIVAL
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Design/Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Title: TAKING THE WORD TO THE STREETS
Advertiser/Client: SYDNEY WRITERS' FESTIVAL
Product/Service: 2007 SYDNEY WRITERS' FESTIVAL
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Design/Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Credit Details:
| Name | Position | Company |
| Julian Melhuish | Designer | Saatchi Design Sydney |
| Chris Doyle | Designer | Saatchi Design Sydney |
| Sharon Yang | Designer | Saatchi Design Sydney |
| Stephen Sparke | Writer | Saatchi & Saatchi |
| Julian Melhuish | Creative Director | Saatchi Design Sydney |
| Film Production | Saatchi Design Sydney | |
| Cameron Bruce | Music | |
| Steve Back | Executive Creative Director | Saatchi & Saatchi |
| David Nobay | Executive Creative Director | Saatchi & Saatchi |
Brief/Objectives/Goals:
Announce the 2007 Sydney Writers' Festival. The design objectives: 1) Generate interest and excitement. 2) Draw a bigger and more diverse audience than the previous year. 3) Position the festival as an inclusive, accessible, public event. How it achieved its goals: The piece captured words in a different light, demonstrating that the Sydney Writers' Festival is about more than just books and writing.