T-Mobile: "Let your machines, 3" Print Ad by Publicis

Category: Business Equipment, Products & Services and Corporate Image
Advertiser: T-MOBILE
Product/Service: MACHINE-TO-MACHINE COMMUNICATION
Agency: PUBLICIS
Date of First Appearance: Oct 25 2010
Entrant Company: PUBLICIS, Amsterdam, THE NETHERLANDS
Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Vanessa Burgmans.
Art Director: Hans Bolleurs/Billy Witbraad
Photographer: James Leftwich/Andreas Raumoberbayern
Account Supervisor: Derk Schneemann
Advertiser's Supervisor: Karen De Loos
Account Manager: Nicole Franken
Planner: Gertjan Hafkamp
Other Credits: Janneke Koning/Digital Art

English Translation of Main Headlines
Machine-to-Machine communication is a new service offered by T-Mobile whereby machinery within companies communicate with each other at distance to dramatically improve the flow of business processes (e.g. security at distance or just-in-time logistics). Each machine-to-machine communication solution is as unique as a conversation is. We therefore personified the machinery of the relevant sectors like transport and industry. We show machines with humanlike faces, communicating with each other. We urge T-Mobile business clients to let their machines communicate (because as one can see they obviously have a lot to discuss).