| Examples: UNICEF, TAP PROJECT, USA, CASANOVA PENDRILL |
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Unicef / Tap Project: Dirty water
| See full size 1600x1056 px | |
| Released: | May 2009 |
| Advertiser: | UNICEF  |
| Brand name: | TAP PROJECT |
| Agency: | CASANOVA PENDRILL |
| Country: | USA |
| Category: |
Public awareness messages
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| Tags: |
Case study
Social Advertising
Creative outdoor
Creative review
Some billboards wich actually work2
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Credits:
“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
