Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
RFSU: Miss Fiffi
| See full size 945x664 px | |
| Released: | September 2008 |
| Advertiser: | RFSU  |
| Brand name: | TEENAGE SEX EDUCATION |
| Agency: | AKESTAM.HOLST |
| Country: | Sweden |
| Category: |
Public awareness messages
|
| Awards: |
Eurobest 2008 Direct Bronze
NYF 2009 Digital Silver
|
| Tags: |
internet promo
Award show winner
|
Credits:
Go to the Web siteAn 80-year-old midwife offers proper grooming tips for the most intimate of areas.
The URL says it all in Akestam Holst's site for client RFSU, which is the Swedish association for sex education.
Aimed at women post-puberty and beyond, the site invites visitors to virtually style and customize what the Scandinavians call your "fiffi" with scissors, a razor or an array of RFSU products. The fictional character Miss Fiffi, who's an 80-year-old midwife, will then judge your shaving skills on a scale of 1 to 10 and your completed fiffi can subsequently be downloaded and embedded in your Facebook page.
Complemented by banner ads and an outdoor campaign, the somewhat controversial site also hosts a contest where the best fiffi wins a full shaving kit courtesy of RFSU. If one requires a more personal touch, they can contact a real-life midwife from the RFSU clinic for grooming tips via MSN Messenger.
Client: RFSU
Agency: Akestam Holst
Interactive CD/Art Director: Paul Collins
Art Director: Andreas Ullenius
Copywriter: Hanna Björk,
Monica Born
Project Lead: Jerker Winther
Production Lead: Lina Drott
Production Company: Dallas STLM