Telecommunication: "O2 BE THE DIFFERENCE" Print Ad by Brando

Category: Corporate Information
Advertiser: TELEFÓNICA O2 IRELAND
Product/Service: TELECOMMUNICATIONS
Agency: BRANDO
Agency: ROTHCO
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: BRANDO, Dublin, IRELAND
Entry URL: http://www.ourawards.org/canneslions/bethedifference/website/
Managing Director: Darren McGrath (Brando)
Creative Director / Senior Copywriter: Brendan O'Flaherty (Brando)
Head of Programming: John Byrne (Brando)
Art Director: Diego Amat (Brando)
Junior Copywriter: Barry O'Sullivan (Brando)
Creative Director: Damien Hanley (Rothco)

English Synopsis
O2 wanted to get supporters closer to the Irish rugby team. So we gave fans the chance to record their Team Talk for the Irish rugby players. The best ones were played to the Team and on the big screen at Croke Park. Fans could also get their name printed into the number of an Irish player’s jersey. They could then search for their name to see which player they were a part of, on BeTheDifference.ie. The campaign was a huge success with over 85,000 fans registering their support, to get behind the team.