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Advertising campaign "Tesa adhesive tape (Ultra strong)"

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Tesa adhesive tape: Boxer

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	See full size 520x693 px
Released:	May 2008
Advertiser:	TESA
Brand name:	Tesa adhesive tape
Agency:	JUNG von MATT/NECKAR
Country:	Germany
Category:	Household maintenance & pet products
Awards:	Epica Awards 2008 Press & Poster Silver Clio Awards 2009 Print Bronze Clio Awards 2009 Poster Bronze
Tags:	Prints Adhesive tape art Ads inspired by great artists Award show winner Best of the month

Credits:

The goal was to create an attention-grabbing campaign for teaspack ultra strong that plainly illustrates the product’s benefit. The communication was targeted on awareness for the product and its ultra strength. To demonstrate the performance of teaspack®ultra strong Jung von Matt/Neckar Stuttgart developed analogies for power and strengths with the motifs consisting 100% of adhesive tape.

Product : adhesive tape
Agency : Jung von Matt/Neckar, Stuttgart
Country : Germany
Illustrator: Mark Khaisman
Creative Director: Joachim Silber
Creative Director: Michael Ohanian
Art Director: Stefan Roesinger
Copywriter: Lennart Frank