Advertising campaign "Tesa adhesive tape (Ultra strong)"
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Tesa adhesive tape: TESA TAPE ART
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Tesa adhesive tape: Sumo
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Tesa adhesive tape: Sumo
| See full size 520x693 px | |
| Released: | May 2008 |
| Advertiser: | TESA  |
| Brand name: | Tesa adhesive tape |
| Agency: | JUNG von MATT/NECKAR |
| Country: | Germany |
| Category: |
Household maintenance & pet products
|
| Awards: |
Epica Awards 2008 Press & Poster Silver
Clio Awards 2009 Print Bronze
|
| Tags: |
Prints
Adhesive tape art
Award show winner
|
Credits:
The goal was to create an attention-grabbing campaign for teaspack ultra strong that plainly illustrates the product’s benefit. The communication was targeted on awareness for the product and its ultra strength. To demonstrate the performance of teaspack®ultra strong Jung von Matt/Neckar Stuttgart developed analogies for power and strengths with the motifs consisting 100% of adhesive tape.
Product : adhesive tape
Agency : Jung von Matt/Neckar, Stuttgart
Country : Germany
Illustrator: Mark Khaisman
Creative Director: Joachim Silber
Creative Director: Michael Ohanian
Art Director: Stefan Roesinger
Copywriter: Lennart Frank
