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Advertising campaign "Tesa adhesive tape (Ultra strong)"

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Tesa adhesive tape: TESA TAPE ART

Prints, Outdoor, Ads TESA TAPE ART, Tesa adhesive tape, JUNG VON MATT,

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	See full size 1686x1200 px
Released:	June 2008
Advertiser:	TESA
Brand name:	Tesa adhesive tape
Agency:	JUNG VON MATT
Country:	Germany
Category:	Household maintenance & pet products
Awards:	Cannes Lions 2008 Design Silver The New York Festival Awards 2009 NYF 2009 Print Bronze
Tags:	Cannes 2008 Case study Ads inspired by great artists Award show winner

Credits:

Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: TESA TAPE ART
Advertiser/Client: TESA
Product/Service: ADHESIVE TAPE
Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY

Credit Details:

Name	Position	Company
Mark Khaisman	Creative Director
Stefan Roesinger	Art Director	Jung Von Matt
Joachim Silber	Creative Director	Jung Von Matt
Michael Ohanian	Creative Director	Jung Von Matt
Lennart Frank	Copywriter	Jung Von Matt
Tassilo Gutscher	Copywriter	Jung Von Matt
Dominic Stuebler	Graphic Designer	Jung Von Matt
Harald Isenmann	Account Supervisor	Jung Von Matt
Mark Khaisman	Illustrator

Brief/Objectives/Goals:

Challenge: The goal was to create an attention-grabbing campaign for Tesa pack ultra strong that plainly illustrates the product's benefit. The communication was targeted on awareness for the product and its ultra strength. Strategy: To demonstrate the performance of Tesa pack ultra strong, we developed analogies for power and strengths. The clever bit: the motifs consist of 100% adhesive tape. Results: Since the campaign only started in spring 2008 we can't provide any sales figures yet. However, by now Tesa got a great response for this campaign: the images became talk of the art-world. People couldn't believe that the images where 100% tape but eventually they noticed that even the small lines are folded or rumpled tape. Tesa even got requests if the images are saleable.