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Advertising campaign "Akatu - More is less"

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Akatu Institute for Conscious Consumption: Artistic intervention

$Prints, Outdoor, Ads Akatu Institute for Conscious Consumption: Artistic intervention, THE AKATU INSTITUTE, Lew Lara\TBWA,$

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Released:	September 2009
Advertiser:	AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
Brand name:	THE AKATU INSTITUTE
Agency:	Lew Lara\TBWA $Lew Lara\TBWA$
Country:	Brazil
Category:	Public awareness messages
Tags:	Case study outdoor Outdoor ads as monuments, sculptures, stunts, installations, statues Social Advertising

Credits:

Advertised brand: Akatu Institute for Conscious Consumption

Advert title(s): cars, pollution, cities and artistic intervention

Translation of headline to English:

Advertising Agency (Name, City, Country): Lew´Lara\TBWA - Brazil

Agency website: http:// www.lewlaratbwa.com.br

Creative Director: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna and Felipe Luchi

Art Director: Pedro Rosa

Copywriter: Roberto Kilciauskas

Illustrator: Seagulls Fly

Photographer: ---

Other additional credits:

Published/Released (Month, Year): sept. 2009

Focus: Outdoor ads as monuments, sculptures, stunts, installations, statues

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