THE ALLIANCE FOR CLIMATE PROTECTION: WE

Credits:

Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Large scale
Title: WE CAMPAIGN DESIGN
Advertiser/Client: THE ALLIANCE FOR CLIMATE PROTECTION
Product/Service: ENVIRONMENTAL AWARENESS
Entrant Company: COLLINS: New York, USA
Design/Advertising Agency: COLLINS: New York, USA
Creative Credits
Name Company Position
Mike Hughes The Martin Agency Creative Director
Brian Collins Collins: Creative Director
Raymond Mckinney The Martin Agency Creative Director
Sean Riley The Martin Agency Creative Director
Ty Harper The Martin Agency Art Director
John Moon Collins: Designer
Mickey Pangilinan Collins: Designer
Chester Jenkins Village Typographer
Details
Brief Explanation:
The Alliance for Climate Protection seeks to catalyze a cultural shift from a hyper-individualized society toward a shared future. So the challenge becomes finding a way to make an idea as complex and potentially intimidating as stopping global climate change feel personal and achievable. An important first step and key objective for the Alliance in solving the climate crisis is producing 100% of our country’s electricity from energy sources with zero carbon emissions within 10 years.
Describe the brief from the client:
The goal of the Alliance for Climate Protection is to construct a movement that creates the political will to solve the climate crisis. Our assignment was to create a positive call-to-action for Al Gore’s efforts in stopping the climate crisis.
Description of how you arrived at the final design:
Inspiration for the assignment came from America’s founding document, in which “We the People” faced a shared peril and contracted for a new, shared future. Since the audience is everyone, we flipped the “m” in the word ME to make a bigger, more inclusive idea: WE. The logo states exactly who owns the responsibility for solving the problem: all of us.
Indication of how successful the outcome was in the market:
Since the launch of the campaign more than two million people have joined the effort. And, over a quarter million people signed a petition calling for a global climate treaty.