Advertising campaign "The Economist (Graphic Campaign)"
Print ads
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The Economist: Brain cells
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The Economist: Know everything
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The Economist: Dissection
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The Economist: British Isles
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The Economist: Dissection
| See full size 350x525 px | |
| Released: | October 2007 |
| Brand name: | The Economist  |
| Agency: | AMV BBDO |
| Country: | United Kingdom |
| Category: |
Publications & media
|
| Awards: |
Meribel Ad Festival Winners
Eurobest 2007 Print Silver
Eurobest 2007
Eurobest 2007 Outdoor Silver
ADC Awards 2008 Outdoor Merit
London International Awards 2008 Poster&Billboard Silver
|
| Tags: |
Award show winner
|
Credits:
The new AMV BBDO campaign for The Ecomomist. It is a departure from the white type on red style, aimed at attracting a younger audience. 6 illustrators were commissioned.Product : The Economist
Agency : Abbott Mead Vickers BBDO
Country : United Kingdom
Art Director: Creatives : Paul Cohen
Copywriter: Mark Fairbanks
Other Credits : Illustrators: Seymour Chwast, Matthew Green, Non Format (x2), Mick Marston, Fine 'n' Dandy, Geoff McFetridge.