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The Economist: Get older

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	See full size 350x525 px
Released:	October 2007
Brand name:	The Economist
Agency:	AMV BBDO
Country:	United Kingdom
Category:	Publications & media
Awards:	Meribel Ad Festival Winners Eurobest 2007 Print Silver Eurobest 2007 ADC Awards 2008 Print Gold London International Awards 2008 Print Silver London International Awards 2008 Poster&Billboard Gold London International Awards 2008 Poster&Billboard Silver
Tags:	Creative review Award show winner

Credits:

The new AMV BBDO campaign for The Ecomomist. It is a departure from the white type on red style, aimed at attracting a younger audience. 6 illustrators were commissioned.

Product : The Economist
Agency : Abbott Mead Vickers BBDO
Country : United Kingdom
Art Director: Creatives : Paul Cohen
Copywriter: Mark Fairbanks

Other Credits : Illustrators: Seymour Chwast, Matthew Green, Non Format (x2), Mick Marston, Fine 'n' Dandy, Geoff McFetridge.

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The Economist: Get older