Advertising campaign "Get a world view. Read The Economist"
Print ads
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THE ECONOMIST: Health club
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THE ECONOMIST: Plugs
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THE ECONOMIST: Newton's Cradle
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THE ECONOMIST: Ostrich
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THE ECONOMIST: Pizza boxes, Wheat
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THE ECONOMIST: Twister
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THE ECONOMIST: Pizza boxes, Arable
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THE ECONOMIST: Pizza boxes, Cheese
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THE ECONOMIST: Zoom
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The Economist: Newton's Cradle
| See full size 850x1139 px | |
| Released: | October 2008 |
| Advertiser: | THE ECONOMIST  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Publications & media
|
Credits:
“Get a world view” is the headline for a new U.S. ad campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. “Newton’s Cradle” uses a well-known executive desk toy to demonstrate how events in one part of the world are felt across the globe.
Brand: The Economist
Agency: BBDO New York
Executive Creative Director: David Lubars, Bill Bruce
Art Director: Kara Goodrich
Copywriter: James Clunie
Country: United States of America