Advertising campaign "Get a world view. Read The Economist"
Print ads
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THE ECONOMIST: Health club
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THE ECONOMIST: Plugs
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THE ECONOMIST: Newton's Cradle
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THE ECONOMIST: Ostrich
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THE ECONOMIST: Pizza boxes, Wheat
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THE ECONOMIST: Twister
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THE ECONOMIST: Pizza boxes, Arable
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THE ECONOMIST: Pizza boxes, Cheese
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THE ECONOMIST: Zoom
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The Economist: Pizza boxes, Arable
| See full size 1111x1411 px | |
| Released: | October 2008 |
| Advertiser: | THE ECONOMIST  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Publications & media
|
| Tags: |
Newspaper
|
Credits:
To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.Brand: The Economist
Agency: BBDO New York
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill