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The Economist: Pizza boxes, Wheat

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	See full size 1114x1410 px
Released:	October 2008
Advertiser:	THE ECONOMIST
Agency:	BBDO NEW YORK
Country:	USA
Category:	Publications & media
Tags:	Legendary campaign of The Economist ambient Newspaper

Credits:

To reach college students in the Greater Philadelphia area over 20 pizzeria, in close proximity to large college campuses, were supplied with Economist-branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.

Brand: The Economist
Agency: BBDO New York
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director, Art director: James Clunie
Creative Director, Copywriter: Kara Goodrich
Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill

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