Advertising campaign "Get a world view. Read The Economist"
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The Economist: Twister
| See full size 1701x1009 px | |
| Released: | October 2008 |
| Advertiser: | THE ECONOMIST  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Publications & media
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| Tags: |
Legendary campaign of The Economist
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Credits:
“Get a world view” is the headline for a new BBDO New York campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, to visually illustrate how the issues of the world affect each other, topical words were inserted into each colored circle in the familiar game of Twister. These floor stickers were adhered to the floor of a busy train station, and posters of the Twister spinner were placed nearby
Product: The Economist
Agency: BBDO New York
Chief Creative Officer: David Lubars, Bill Bruce
Creative Director/ writer: Kara Goodrich
Creative Director/ art director: James Clunie
Country: United States of America
