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Financial Times: Global Downturn
| See full size 700x492 px | |
| Released: | May 2009 |
| Advertiser: | THE FINANCIAL TIMES  |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
| Category: |
Publications & media
|
| Awards: |
Cannes Lions 2009 Outdoor Silver
Clio Awards 2009 Billboard Gold
|
| Tags: |
Award show winner
Creative outdoor
Cannes Lions 2009
|
Credits:
The Financial Times is to launch an ad campaign featuring billboards stripped almost bare to question the wisdom of slashing advertising budgets in the economic downturn.A series of specially commissioned billboard sites have been created to look as if they have been stripped back to bare boards, with just a small panel of FT-branded copy in the top corner.
Copy in the ad asks the question "Global downturn. What's the first mistake businesses make?".