The Sunday Times Rich List 2011: "Cowell" Print Ad by Chi & Partners London

The Rich List is published annually in The Sunday Times. It's the definitive guide to the nations richest 1000 individuals. The objective was to make readers of Sunday papers aware of its publication and get them to buy The Sunday Times instead of their normal paper. We selected a number of celebrities and focused on a particular visual image they are famous for. This visual image then formed a line on a graph to depict their career and the effect it's had on their wealth. So Simon Cowell's graph was plotted on the V-neck of his trademark white t-shirt. Amy Winehouse's graph was shown on the outline of her bee hive hair style. And the ups and downs of Paul McCartney's fortune were illustrated on his guitar.
Category: Publications & Media
Advertiser: NEWS INTERNATIONAL
Product/Service: SUNDAY TIMES RICH LIST
Agency: CHI & PARTNERS
Type Of Ad: Newspaper
Date of First Appearance: Apr 26 2011
Entrant Company: CHI & PARTNERS, London, UNITED KINGDOM
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Copywriter: Wayne Robinson/Matt Collier
Art Director: Wayne Robinson/Matt Collier
Photographer: Pa Photos
Typographer: Rob Petrie/Dan Beckett
Art Buyer: Emma Modler
Account Supervisor: Laura Ward-Ongley
Advertiser's Supervisor: Alex Lewis
Planner: Pete Zezulka