Recent volatile times have led to an unprecedented increase in the use of public transport in Perth. The daily queues at cash ticket machines are leading to congestion and frustration for commuters. The solution according to this print campaign from Cooch Creative Perth both can be avoided by using a stored value SmartRider ticket instead.
Brand: SmartRider Travel Ticket
Agency: Cooch Creative Perth
Typographer: Spencer Battista
Retoucher: Dave at Procolor Singapore
Photographer: Alan Myles
Creative Director: Ron Samuel
Art Director: Spencer Battista
Copywriter: Ron Samuel
Model Makers - Anifex Australia
The Print Ad titled Protest was done by Cooch Creative advertising agency for brand: Ticket Travel in Australia. It was released in the Nov 2008.