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Ads Archive / Print, DM, Ambient, Outdoor ads

TIDE DETERGENT: Tide Longer Lasting Whites

Prints, Outdoor, Ads Tide Longer Lasting Whites, TIDE DETERGENT, Leo Burnett Frankfurt,

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Released:	October 2008
Advertiser:	TIDE
Brand name:	TIDE DETERGENT
Agency:	Leo Burnett Frankfurt
Country:	Germany
Awards:	Epica Awards 2008 Press & Poster Silver OBIE 2009 Winner
Tags:	Creative outdoor Visual effects in outdoor ads Selection of most creative washing powder ads (Detergents) DETERGENT Best of the month Award show winner Creativity

Credits:

To demostrate the long-lasting whiteness of the Tide detergent, we created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Advertising agency: Leo Burnett Frankfurt

Advertiser: Procter & Gamble, Tankut Turnaoglu, Marketing Director Laundry CEE
Creative director: Andreas Stalder, Ulf Henniger von Wallersbrunn
Art Director: Daniela Ewald
Copywriter: Volker Mueller
Photographer/Illustrator: Ramona Heinze
Other: A. Pauli (ECD), K. Nausch (AECD), D. Bowen, U. Barth, T. Zeh, B. Mau, C. Meyer, C. Richter