| See full size 579x1000 px | |
| Released: | October 2008 |
| Advertiser: | TIDE |
| Brand name: | TIDE DETERGENT |
| Agency: | Leo Burnett Frankfurt |
| Country: | Germany |
| Awards: |
Epica Awards 2008 Press & Poster Silver OBIE 2009 Winner |
| Tags: |
Creative outdoor Visual effects in outdoor ads Selection of most creative washing powder ads (Detergents) DETERGENT Best of the month Award show winner Creativity |
Credits:
To demostrate the long-lasting whiteness of the Tide detergent, we created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.Advertising agency: Leo Burnett Frankfurt
Advertiser: Procter & Gamble, Tankut Turnaoglu, Marketing Director Laundry CEE