The objective of this campaign is to launch the new floral scent of Tide and Downy which is only available
during the Tet holiday season. To promote this new floral scent, BBDO Guerrero Ortega Manila created posters were made using visuals of flowers that explode like fireworks.
Product : Tide and Downy
Agency : BBDO Guerrero Ortega - Manila
Executive Creative Director: David Guerrero
Creative Director: Joel Limchoc/ Simon Welsh
Art Director: Joel Limchoc/ Jeck Ebreo
Copywriter: Simon Welsh/ Tim Villela
Country : Philippines
Other Credits : Accounts: Felicia Almario/ Lynne Esguerra
Computer Artist: Manny Vailoces
The Print Ad titled Celebration an explosive scent of Tet was done by BBDO Guerrero Ortega advertising agency for product: Tide Detergents (brand: Tide) in Philippines. It was released in the Jan 2008.