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Tour de France on SBS: Endurance Event

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	See full size 1000x1272 px
Released:	July 2008
Advertiser:	SBS
Brand name:	TOUR DE FRANCE
Agency:	RazorJunior
Country:	AUSTRALIA
Category:	Publications & media
Tags:	Some billboards wich actually work2 Creative outdoor Creative review

Credits:

An advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual event.

Product: Tour de France

Agency: RazorJunior Sydney
Creative Director: Josh Moore
Art Director: Josh Moore, Tim Chenery
Copywriter: Jessie Jordan
Account Manager: Alex Tracy