TOYOTA TACOMA: Unbreakable

Credits:

Oh, What an Unbreakable Feeling! "When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary — something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy.

Murals painted on the sides of buildings in high-traffic areas, designed by streetsmart artist Dave Kinsey, were the nifty solution — especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on YouTube.

Client: Toyota
Agency: Saatchi & Saatchi, L.A.
Executive Creative Director: Harvey Marco
Creative Director: Steve Chavez
ACD/Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Art Director: Conan Wang
Illustrator: Dave Kinsey
Photographer: Kevin Necessary