TRAVEL OREGON: THE BOOK OF OREGON

Credits:

Type of Entry: Corporate or Brand Identity
Category: Self Promotion
Title: THE BOOK OF OREGON
Advertiser/Client: TRAVEL OREGON
Product/Service: SELF PROMOTION BOOK
Entrant Company: WIEDEN+KENNEDY Portland, USA
Design/Advertising Agency: WIEDEN+KENNEDY Portland, USA
Creative Credits
Name Company Position
Dan Wieden Wieden/Kennedy Ecd
Kelly Wright Wieden/Kennedy Designer
Ken Smith Wieden/Kennedy Account Director
Mira Kaddoura Wieden/Kennedy Art Director/Acd
Ginger Robinson Wieden/Kennedy Writer/Acd
Scrappers (justin) Morrison N/A Illustrator
Chris Mueller N/A Photographer
Details
Brief Explanation:
Our objectives were to showcase all the work that had gone into the buildling of Brand Oregon yet in an exclusive and lasting object that would be treasured by a few key decisionmakers at the top of each organization.
Describe the brief from the client:
We were tasked with creating a piece to celebrate the extraordinary 20-year relationship between Travel Oregon and Wieden+Kennedy.
Description of how you arrived at the final design:
The solution is a very limited edition, handcrafted “Book of Oregon,” which embodies the spirit of Brand Oregon and elevates the work from advertising to artefact. Part art piece, part whimsical travel guide, the book interweaves hand-illustrated maps outlining regional adventures with tales of unconventional Oregonians.
Indication of how successful the outcome was in the market:
The book has been exhibited as a piece of art at the agency and the client organization.