The week ends. The weekend begins. You’ve got to love Fridays.
Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011
The Print Ad titled Your Daily Ray of Sunshine, Friday was done by DDB Uk advertising agency for product: Tropicana Juice (brand: Tropicana) in United Kingdom. It was released in the Feb 2011.