TSCHEPPE WINES: STAG BEETLE, DRAGON FLY & FIRE SALAMANDER

Credits:

Type of Entry: Packaging Design
Category: Foods
Type of Entry: Packaging Design
Category: Alcoholic Drinks
Title: STAG BEETLE, DRAGON FLY & FIRE SALAMANDER
Advertiser/Client: WEINGUT ANDREAS TSCHEPPE
Product/Service: TSCHEPPE WINES
Entrant Company: DEMNER MERLICEK & BERGMANN Vienna, AUSTRIA
Design/Advertising Agency: DEMNER MERLICEK & BERGMANN Vienna, AUSTRIA
Creative Credits
Name Company Position
Franz Merlicek Demner/Merlicek/Bergmann Creative Director/Concept/Copywriter
Rosa Haider Demner/Merlicek/Bergmann Creative Director/Concept/Client Assistant
Felix Broscheit Demner/Merlicek/Bergmann Art Director/Concept/Graphics
Bernhard Angerer/Stefan Badegruber Photographer
Details
Brief Explanation:
The hills in South Styria are famed for their wine. Names such as Eduard Tscheppe are bywords for vinicultural quality. But there is also a certain Andreas Tscheppe who has little in common with his big, important namesake. This is is the reason Andreas Tscheppe is seeking his own proprietary stance - one which will do justice to his outstanding wine and the organic manner in which it is cultivated.
Description of how you arrived at the final design:
Andreas Tscheppe is a native of Glanz an der Weinstrasse, but it is not only he who is indigenous to the area - so too are insects and reptiles which, although endangered elsewhere, still thrive in Glanz because of his organic vinicultural methods. Besides showcasing the wine, the new label also puts the spotlight on this aspect of intact nature. The labels do this by means of a 'high gloss highlight' printed onto the label. This also provides an interesting 'double entendre' in the German language - 'Glanz', the name of the town, also has the meaning 'gloss, sparkle, splendour' in German.
Indication of how successful the outcome was in the market:
The new labels showcasing Tscheppe's respect for nature have been presented at several wine fairs and exhibitions, where the approach generated considerable interest and won Tscheppe new customers.