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TV3 Prison Break show: Soap
| See full size 842x1191 px | |
| Released: | May 2008 |
| Advertiser: | TV3  |
| Agency: | COLENSO BBDO |
| Country: | New Zealand |
| Category: |
Publications & media
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| Tags: |
Direct marketing
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Credits:
Playing off a common way to duplicate keys in prison, Colenso BBDO Auckland embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.
Product : Prison Break
Agency : Colenso BBDO, Auckland
Photographer: Stephen Roke
Creative Director: Steve Cochran
Copywriter / Art Director: Lisa Fedyszyn
Copywriter / Art Director: Jonathan McMahon
Agency Producer: Jo Kouvaris
Country: New Zealand
Other Credits : Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
Marketing Manager: Kristen Cartmer