Advertising campaign "The cheering and photo taking billboard"
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TV6: The cheering and photo taking billboard
| See full size 1134x804 px | |
| Released: | September 2008 |
| Advertiser: | TV6  |
| Agency: | Le Bureau Stockholm |
| Country: | Sweden |
| Category: |
Publications & media
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| Tags: |
Some billboards wich actually work2
Case study
Creative outdoor
Creative review
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Credits:
Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Brief descrioption: Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.
Client: TV6
Agency: Le Bureau Stockholm
Creatives: Jonas Wittenmark & Tobias Carlson
