how actual animals go from extinct to endangered thanks to being rediscovered.
Product: Ultraoptec spotting scopes
Agency: Draftfcb Johannesburg
Executive Creative Director: Rob McLennan
Creative Director: Adam Wittert
Art Director: Olivia Tesson/Lawrence Katz
Copywriter: Lawrence Katz/Olivia Tesson
The Print Ad titled Lizard was done by Draftfcb Johannesburg advertising agency for product: Ultraoptec scopes (brand: Ultraoptec ) in South Africa. It was released in the May 2008.