| Examples: UNICEF, Germany, LEO BURNETT |
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UNICEF: Landmine Stickers
| See full size 1024x768 px | |
| Released: | June 2008 |
| Advertiser: | UNICEF  |
| Agency: | LEO BURNETT |
| Country: | Germany |
| Category: |
Public health & safety
|
| Awards: |
EACA Care Awards 2008
Eurobest 2008 Outdoor Bronze
|
| Tags: |
Award show winner
Social Advertising
|
Credits:
Description / SynopsisLandmines still claim thousands of innocent victims each year, among them many playing children. That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt in order to collect donations for the anti-landmines projects of UNICEF.
A special table soccer was placed next to the UNICEF booth. At first glance, it looked unsuspicious and invited people for a free game. But as soon as people started to play, they realised that something was wrong: Most players missed one leg, some even two.
Context
Landmines still claim thousands of innocent victims each year, among them many playing children.
That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt.
Philosophy/Solution
Increase traffic at the local UNICEF Christmas information booths by showing passers-by the insidious dangers of landmines in a surprising way.
Rise awareness and collect donations for the anti-landmines projects of UNICEF.
Title: "Landmine stickers"
Agency: Leo Burnett GmbH
City: Frankfurt am Main
Advertiser: UNICEF
Date of First Publication: 12/17/2007
Country of Production Germany