Uniqlo: Human Vending Machine World Tour

Credits:

Advertiser/Client: UNIQLO
Product/Service: HEATTECH
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
Creative Credits
Creative Director: Naoya Hosokawa
Copywriter: Naoya Hosokawa
Art Director: Takahiro Tsuchiya
Other Credits: Agency Producer:motofumi Kanesaka/Hiroto Fujinami

Details
Description of Ambient execution:
Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.