The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.
Agency: TBWA/Chiat/Day, New York
Executive Creative Director: Gary Scheiner
Associate Creative Director: Ron Castaldo
Associate Creative Director: Jared Rubin
Art Director: Einav Jacubovich
Copywriter: Melissa Pincus
Art Producer: Kasia Dietz
Production Company: Photo Group
Producer: Peter Strongwater
Photographer: Tim Tadder
Retoucher: Paul Lang @ The Orange Apple
The Print Ad titled Don't be an Asterisk was done by Tbwa\chiat\day New York advertising agency for brand: United States Olympic Committee in United States. It was released in the Jul 2008.