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UNITED STATES OLYMPIC COMMITTEE: Don't be an Asterisk

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US Olympic Committee: Don't be an Asterisk

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	See full size 1050x1500 px
Released:	July 2008
Advertiser:	UNITED STATES OLYMPIC COMMITTEE
Agency:	TBWA\CHIAT\DAY New York $TBWA\CHIAT\DAY New York$
Country:	USA
Category:	Public health & safety
Tags:	Creativity Creative review Beijing Olympics 2008

Credits:

The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.

Anti-Steroids Print:

Agency: TBWA/Chiat/Day, New York
Executive Creative Director: Gary Scheiner
Associate Creative Director: Ron Castaldo
Associate Creative Director: Jared Rubin
Art Director: Einav Jacubovich
Copywriter: Melissa Pincus
Art Producer: Kasia Dietz

Production Company: Photo Group
Producer: Peter Strongwater

Photographer: Tim Tadder
Retoucher: Paul Lang @ The Orange Apple