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Examples: PFIZER, VIAGRA, South Africa, Ogilvy SA

Advertising campaign "Viagra (Old Gigolos)"

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Viagra: Captain

Prints, Outdoor, Ads Viagra: Captain, VIAGRA, Ogilvy SA,
See full size 750x530 px
Released: May 2009
Advertiser: PFIZER PFIZER
Brand name: VIAGRA VIAGRA
Agency: Ogilvy SA Ogilvy SA
Country: South Africa South Africa
Category: Toiletries & pharmaceuticals Toiletries & pharmaceuticals
Awards: Cannes Lions 2009 Outdoor Silver Cannes Lions 2009 Outdoor Silver
Clio Awards 2009 Print Bronze Clio Awards 2009 Print Bronze
Tags: Award show winner Award show winner
Creative outdoor Creative outdoor
Cannes Lions 2009 Cannes Lions 2009

Credits:

Advertising Agency: Ogilvy, Johannesburg
Creative Director: Fran Luckin
Art Director: Mike Groenewald
Copywriter: Catherine Conradie
Photographer: David Prior
Illustrator: Mike Groenewald
Typographer: Mike Groenewald
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