VIRAL AND GUERILLA MARKETING: VIRAL BUSINESS CARD

Credits:

Pavel Dedkov Creative Director
Jane Basnova Designer
Andrey Khokholkin Head Of VM Department
Ekaterina Ushakova New Business Director
Olga Rizanenko Art Director
Irina Novikova Talan Proximity Director

Outcome
In the last three months, Biohazard has been invited to pitch for 14 viral marketing campaigns.

Entry Description
Talan Proximity created a new department - Biohazard - offering viral and guerilla marketing services. The challenge was to raise awareness of the new service with prospects who were unlikely to know how guerrilla marketing works and get Biohazard on pitch lists.


Entry Speciality
Instead of giving out our business cards for Biohazard when they were exchanged at credentials meetings, we created this low-cost, highly effective business card stamp. By stamping prospects’ business cards with Biohazard’s details, they were shown an effective demonstration of guerrilla marketing.