Advertising campaign "Virgin Games (Big Brother Online Campaign)"
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Virgin Games: Spoons (Online Ad)
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | VIRGIN  |
| Brand name: | Virgin Games |
| Agency: | LEAN MEAN FIGHTING MACHINE London |
| Country: | United Kingdom |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Gold
|
| Tags: |
Cannes 2008
|
Credits:
http://www.leanmeanfightingmachine.co.uk/canneslions/virginbets/#02
3 of 3 Campaign
Type Of Entry: Online Advertising
Title: SPOONS
Advertiser/Client: VIRGIN GAMES
Product/Service: BETTING SITE
Advertising Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Type Of Entry: Online Advertising
Title: SPOONS
Advertiser/Client: VIRGIN GAMES
Product/Service: BETTING SITE
Advertising Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: LEAN MEAN FIGHTING MACHINE, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Dave Bedwood | Copywriter/Art Director | Lean Mean Fighting Machine |
| Sam Ball | Copywriter/Art Director | Lean Mean Fighting Machine |
| Zoe Hough | Creative | Lean Mean Fighting Machine |
| Claire Baker | Creative | Lean Mean Fighting Machine |
| Laura & Leah | Creative | |
| Freddie & Holly | Creative | |
| Mark Beacock | Designer | Lean Mean Fighting Machine |
| Annis Bailey | Producer | Lean Mean Fighting Machine |
| Pete Firman | Actor | |
| Dave Cox | Programmer | Lean Mean Fighting Machine |
| Tom Bazeley | Planner | Lean Mean Fighting Machine |
Synopsis:
Brief: Big Brother is a popular betting draw for the British middle classes. Our brief was to develop a topical campaign featuring that week's nominees to run during the 48 hours preceding the Friday night eviction show. Solution: Nominees were announced at 7.30 on a Tuesday evening. We wrote the advertising that night, sent it over to the client Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning.