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Visine Dry Eye Relief: Ambient stencil
| See full size 1400x1000 px | |
| Released: | October 2009 |
| Brand name: | VISINE EYE DROPS  |
| Agency: | JWT Sydney |
| Country: | AUSTRALIA |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
ambient
Case study
|
Credits:
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product's ability to soothe and refresh dry eyes.Advertising Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles