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Visine: Gone in 60 seconds
| See full size 1140x1169 px | |
| Released: | October 2008 |
| Advertiser: | JOHNSON & JOHNSON  |
| Brand name: | VISINE |
| Agency: | Lowe Indonesia |
| Country: | Indonesia |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Mastering of the ambient space in outdoor advertising
|
Credits:
Challenge
Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road.
ImplementationThe idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.
Advertiser: Johnson & Johnson
Brand: Visine
Agency: LOWE, JakartaExecutive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Aji Bekti
Copywriter: Andrea Billy
Country: Indonesia
