Volkswagen: "Free-thinkers wanted, 2" Print Ad by Ogilvy Cape Town

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: RECRUITMENT
Agency: OGILVY CAPE TOWN
Type Of Ad: Newspaper
Date of First Appearance: Dec 23 2010
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Director: Prabashan Gopalakrishnan Pather
Photographer: Barry White
Illustrator: Leigh Carp/Bryony Mccomb/Prabashan Gopalakrishnan Pather/Sanjiv Mistry
Typographer: Leigh Carp/Bryony Mccomb/Prabashan Gopalakrishnan Pather/Sanjiv Mistry
Account Manager: Gemma Thompson/Jason Yankelowitz/Greg Tebbutt

English Translation of Main Headlines
Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel.