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VW: Volkswagen 'Drive-In Game' Website
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | VW  |
| Agency: | ACHTUNG! |
| Country: | Netherlands |
| Category: |
Cars
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://www.volkswagendrivein.nl/
Type Of Entry: Websites & Microsites
Title: DRIVE-IN GAME
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN
Advertising Agency, City: ACHTUNG!, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: ACHTUNG!, Amsterdam
Country: THE NETHERLANDS
Title: DRIVE-IN GAME
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN
Advertising Agency, City: ACHTUNG!, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: ACHTUNG!, Amsterdam
Country: THE NETHERLANDS
Credit Details:
| Name | Position | Company |
| Mervyn | Creative Director | ACHTUNG! |
| Emile | Creative Director | ACHTUNG! |
| Willem Hein | Technical Director | Dreamlines |
Synopsis:
Volkswagen celebrates its 60th anniversary in the Netherlands with a campaign site that invites people to sync typical lyrics & music of the last 60 years with the Volkswagen models that were released over of the last 6 decades. It's the recognition of the typical songs that revitalises the rich Volkswagen history, but above all, it is fun to play and guess whether Bill Haley was popular during the fifties when the Volkswagen Beetle was introduced or during the sixties when Volkswagen revealed its first mini Van. In Dutch a 'DriveIn' is the word for a 'Mobile disco drive in show' (you know that man/woman that used played records at your highschool party), hence the name Volkswagen DriveIn...