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Microsoft: Concrete Envelope
| See full size 732x1145 px | |
| Released: | August 2009 |
| Advertiser: | MICROSOFT  |
| Brand name: | WINDOWS |
| Agency: | Y&R Auckland |
| Country: | New Zealand |
| Category: |
Corporate image
|
| Tags: |
Computers & Internet
|
Credits:
Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.