To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign from Y&R Dubai aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.
Client: Harvey Nichols
Agency: Y&R Dubai
Date Uploaded: 2010-11-01
Creatives: Shahir Zag and Komal Bedi Sohal
Photographer: James Day
Senior Account Director: Nadine ghossoub
Country: United Arab Emirates
The Print Ad titled Tazer was done by Y&R Dubai advertising agency for product: Winter Collection (brand: Harvey Nichols) in United Arab Emirates. It was released in the Oct 2010.