Describe the brief from the client
To communicate the flexi whisk features in a charming way.
Describe the challenges and key objectives
The flexi whisk by WMF is a unique product. It makes the creaming of sauces really easy, so one becomes interested in trying new recipes.
Describe how you arrived at the final design
We produced a series of table sets as giveaways. Each set presents a recipe for a sauce from a different country. They are designed as nautical charts with ‘food islands’: an invitation to discover new culinary worlds. One confidently circumnavigates each reef or lump in the sauce with the flexi whisk by WMF.
The Print Ad titled Caribbean Hot Curry was done by KNSK Werbeagentur, Hamburg advertising agency for product: WMF Kitchen Knives (brand: WMF) in Germany. It was released in the Mar 2012.