Work Safe BC: Raise your hand

Raise Your Hand, which targets youth aged 18-25 through brand activation at summer festivals, campus crawls in the fall and online at RaiseYourHand.com, plays homage to the 60s and 70s era that blended psychedelic rock and roll, youth empowerment and social activism into a culturally conscious movement that changed the way an entire generation thought, felt and expressed themselves. At the centre of the campaign is the Raise Your Hand anthem.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Vice President and Managing Director: Pauline Hadley-Beauregard
Creative Director: Liam Greenlaw
Art Director: Terry Lin
Copywriter: Allen Forbes
Agency Producer: Claire Khan
Broadcast Producer: Kylie Leathem
Digital Producer: Liv Hung
Developer: Engine Digital
Media Planner: Antonella Frustaci
Brand Activation Team: Oliver Flaser, Anne Buch, Rachel Legge
Production Company: Craven Studios, Vancouver
Director: Liam Greenlaw
Director of Photography: Ian Kerr
Editor and company: Don Macdonell, JMB Post Production, Vancouver
Audio Post-Production Company: Davor Valuma, Wayne Kozak Audio Productions