Advertising campaign "World Effie Festival (A celebration of highly effective capitalism)"
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World Effie Festival: Terror
| See full size 1300x946 px | |
| Released: | January 2008 |
| Advertiser: | World Effie Festival  |
| Agency: | BBH ASIA PACIFIC |
| Country: | SINGAPORE |
| Category: |
Business equipment & services
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| Tags: |
Prints
Work
tv-spot
Creative review
Best ads of advertising festivals
|
Credits:
Singapore is hosting the inaugural World Effie Festival, aiming to attract over 2000 global and local delegates. An event for the communications industry it sets out to celebrate effective creativity. With numerous conferences vying for participation every year , there was a need to make the WEF feel very significant. "‘Effectiveness’ has become a loaded and somewhat vague word in our business, and the campaign needed to reflect the true impact and value that effective advertising has on its clients’ fortunes. The advertising had to speak to advertising and marketing professionals – people who know that ideas are valuable, but not always valued," said BBH Singapore creative director Todd Waldron.
Product : World Effie FestivalAgency : Bartle Bogle Hegarty Asia Pacific
Country : Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: douglas Hamilton
Agency Executive Producer: Rebecca So
Agency Producer: Asmanic Yang, Jasmine Quek/ Xenia Tan
Other Credits : Account Management - Lesley-Anne John
Associate Account Director - Eugenie Yeo
