| Examples: WRANGLER, WRANGLER JEANS, France, FFL |
Advertising campaign "Wrangler (We Are Animals)"
Print ads
TV ads
Campaign "Wrangler (We Are Animals)" →
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Wrangler: Flare, Coco standing in Water
| See full size 1500x1129 px | |
| Released: | July 2008 |
| Advertiser: | WRANGLER  |
| Brand name: | WRANGLER JEANS |
| Agency: | FFL |
| Country: | France |
| Category: |
Clothing & footwear
|
| Awards: |
Cannes Lions 2009 Press Grand Prix
|
| Tags: |
Jeans
Cannes Lions 2009
Реклама дня
|
Credits:
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is much more than just a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion.
Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Agency: FFL Paris
Executive Creative Director: Fred & FaridArt Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo